The Yorkshire Film Archive collects, preserves, and shows film made in, or about Yorkshire. Our collections are non-fiction, dating from the 1890s to the present day, and providing a rich and visually compelling record of all aspects of lives, cultures, landscape, industries, major events and everyday activities, many of which are available to watch, free of charge, on our website.
This film is part of Free
Rowntrees Smarties: The Smarties Place
A child’s fantasy of being in a place where Smarties are overflowing, and there are no adults around to spoil the fun.
Advert 1982 1 mins
From the collection of:
Why should the glitz of a cocktail bar or the excitement of a disco just be for adults? Children too can experience these delights, only with Smarties taking the place of alcoholic beverages, and where these are shared with your mates rather than used to help chat up members of the opposite sex. This is the Smarties Place, where “things are happening”; which had been, a decade earlier, Smartie Land, where “you know your dreams will all come true”.
This is one of a large collection of films made by Rowntree’s of York (now Nestlé), most of which are adverts for their confectionary products. This advert would have been made before the concerns over the use of additives emerged in the 1990s, with later studies linking e-numbers to hyperactivity in children and other health issues. Eventually Nestlé removed the blue coloured Smarties, which contained these in 2006. They have subsequently re-introduced blue Smarties, now coloured with a seaweed extract called spirulina, which is claimed to be full of vitamins and minerals. 17,000 Smarties are still consumed every minute.
Food, Glorious Food!
Advert 1964 0 mins
An advertisement for Rank Hovis McDougall’s Nimble bread featuring a female tennis player.
Advert 1957 0 mins
15 seconds isn't long, you've got to say Crosse and you've got to say Blackwell, and you've got to say Branston Pickle!
Advert 1974 0 mins
Animated advert for the much loved strawberry ice lolly, with chocolate and sugar balls and a chocolate bar inside!
Advert 1972 1 mins
In 1972 Britain entered the European common market full of beans. What could go wrong?
Advert 1955 0 mins Silent
This short advert tells you that only real chickens can apply to be Shippam's chickens
Advert 1931 3 mins Silent
A mouth-watering glimpse of the art and craft that went into making and decorating Cadbury’s chocolates in the 1930s.
Travelogue 1953 21 mins Location: York
The Stationmaster at York guides us through a typical day, from dawn to dusk.
1965 1 mins Location: York
A world away from zany humour, Richard Lester shows he can also capture the easy opulence of the upper class nibbling After Eight mints.
Advert 1971 1 mins Location: York
“If I’m in a vicious mood I crunch them . . . if I’m in a good mood I suck them slowly.”
1960 1 mins Location: York
The teenager emerges into our culture in all innocence, fruit gums in hand, doing what all teenagers first do; buy a record in a record shop.
Advert 1980 1 mins Location: York
The bar with unique bubbly texture, using a secret bubbly formula, giving rise to the bubbly banter of bubbly flirting.
Advert 1958 1 mins Location: York
Out goes the romantic gesture and in comes the hip as Una Stubbs and her fellow cats break open the chocolates in a groovy scene in a groovy club.
Travelogue 1907 9 mins Silent
A grand tour of Japan’s major cities, offering scenic views of the streets and daily life.
Interest film 1913 3 mins Silent
This ethnographic film offers a brief overview of the traditional culture of the Ainu, an ethnic minority in Japan.
Documentary 1905 4 mins
The performance of a masked dancer is followed by a scene from a kendo match, contrasting grace and ferocity.
Non-Fiction 1904 2 mins Silent
In a school gymnastic festival, boys and girls demonstrate their physical rigour through exercise and dance.
Interest film 1909 5 mins Silent
A vibrant festival with parades of fishermen and geisha celebrates the 50th anniversary of the opening of Yokohama Port.
1912 5 mins Silent
Pathécolor’s mechanical stencil colouring is put to good use illustrating a festival at an ancient shrine.