Cookies policy

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Cookies and Internet Advertising Policy

The BFI and approved third parties use cookies and other technologies, as well as advertising identifiers:

  • to make it easy to access our services by remembering you when you return
  • to provide and analyse our services
  • to learn more about you and your likely interests, and to deliver and tailor marketing or advertising that may be more relevant to you

We want you to be informed about our use of these technologies, so this section explains the types of technologies we use, what they do and your choices regarding their use.

What are cookies?

Cookies are small data files stored on your computer or device when you visit a website or use online services. They are widely used to make websites work, to improve your user journey on the site, to analyse your site usage so we can see what works and what doesn’t, and to measure how well we’re doing and assist in our marketing efforts.

What are advertising identifiers?

Advertising identifiers are similar to cookies and are found on many mobile devices and tablets (for example, the ‘Identifier for Advertisers’ (or IDFA) on Apple iOS devices and the ‘Google Advertising ID’ on Android devices), and certain streaming media devices. They are used to make online advertising more relevant.

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