The Media Archive for Central England is the public screen archive for the East and West Midlands. An independent charity and company based at the University of Lincoln, MACE acquires, catalogues, preserves and makes widely available moving image materials that inform our understanding of the diverse cultures and histories of communities between the Lincolnshire coast and the Welsh border.
This film is part of Free
Pex: Pin Pin Nylons
Sheerness in never ladder nylons: the proud boast of Pex's Pin Pin nylons.
From the collection of:
Overview
"Legs on ladders but no ladders on these legs". We can only imagine how the advertising team felt when they came up with the idea of posing women next to a step-ladder to promote Pex nylon stockings - probably pretty happy with their day's work. Although the concept is unlikely to trouble Mad Men's Don Draper its objectification of the female form is very much of its time. And if this strategy doesn't work there's always the attractive price: only 9/11 a packet!
The Leicester firm Pex was founded in 1914. Their main factory in the city, known as West Bridge Mills, was severely damaged by a fire in 1979. Twenty years later, in 1999, the firm went into administration. The use of the name has continued following a 2004 management buy-out with the new firm setting up at Whetstone in Leicestershire.
Related
Domestic Help Domestic Help
Advert 1952 2 mins
A cup of Horlicks helps a struggling husband bring home the bacon in this 1950s advert.
Crowning Glory Crowning Glory
Advert 1936 14 mins
Limp-haired lover Betty rekindles romance with dashing Dick by swapping to Amami Shampoo and Wave Set in this 1930s advertising film.
Ask My Mum Ask My Mum
Advert 1940 3 mins
Snow White wouldn’t look like Snow White without her special washing powder.
Eldorado Ice Cream Ad; Beautiful Women Eldorado Ice Cream Ad; Beautiful Women
Advert 1937 1 mins Silent
An ice cream a day keeps the wrinkles away…
The Clue of the Gleaming Hair (Eve Shampoo Advert) The Clue of the Gleaming Hair (Eve Shampoo Advert)
Advert 1937 6 mins Silent
Luscious hair solves a mysterious disappearance.
Fairy Liquid - Nanette Newman Fairy Liquid - Nanette Newman
Advert 1980 1 mins
Stepford wife Nanette Newman becomes the face of mild green Fairy Liquid in this iconic advert.
Pex: No-Run Nylons Pex: No-Run Nylons
Advert 1965 0 mins Location: Leicester
Pex 'No-Run' nylons, the new innovation for 'smart girls'.
Ugandan Asians in Leicester Ugandan Asians in Leicester
News 1972 8 mins Location: Leicester
Bringing "sweet memories of Uganda" to the East Midlands.
Asian Fashions Asian Fashions
News 1976 4 mins Location: Leicester
The sari has been worn by Asian women for millennia and in 1976 it was about to become a staple of wardobes across the UK.
Immigration Control Immigration Control
Current affairs 1978 9 mins Location: West Bromwich
The UK's immigration laws have prevented Dara Singh from seeing his family for a decade. His is one of many sad stories...
Indian Businessman Indian Businessman
News 1975 4 mins Location: Leicester
He arrived in Britain with £3 and went on to become one of the richest business men in the Midlands. How did Amrat Parmar do it?
Indian 11th Republic Day Celebrations at Leicester Indian 11th Republic Day Celebrations at Leicester
News 1959 1 mins Silent Location: Leicester
Samosas sit alongside sandwiches as India's Republic Day is celebrated in fine style in Leicester.
China O'Brien: The Reunion China O'Brien: The Reunion
Documentary 2024 60 mins
Cynthia Rothrock, Richard Norton and Keith Cooke reunite three decades on from the groundbreaking martial arts classic.
Women in Action Panel Discussion Women in Action Panel Discussion
Inside Film 2024 28 mins
Action Xtreme - the UK's leading action film studio - hosts this panel discussion with four leading women in action cinema - Soo Cole, Jo Rolison, Jadey Duffield and Ioanna Karavela.
Starve Acre - Exclusive Q&A Starve Acre - Exclusive Q&A
Short interview 2024 24 mins
Daniel Kokotajlo talks to Nia Childs about Starve Acre, his folk horror about a couple digging deep into grief in the heart of the Yorkshire Dales.
Sky Peals - Exclusive Q&A Sky Peals - Exclusive Q&A
Short interview 2024 30 mins
Sky Peals director Moin Hussain and lead actor Faraz Ayub talk to Tomisin Adepeju about their magic realist drama.
Inside the Archive: The Early Films of Michael Powell Inside the Archive: The Early Films of Michael Powell
Documentary 2024 42 mins
Documentary exploring the BFI National Archive’s role in rediscovering and remastering the early films of Michael Powell.
Inside the Archive: The Riviera Revels Inside the Archive: The Riviera Revels
Short documentary 2024 12 mins
Bryony Dixon, curator of silent film at the BFI national archive, explores the origins of a series of comic travelogues, and Michael Powell's involvement in making them.