This film is part of Free
Crowning Glory
Limp-haired lover Betty rekindles romance with dashing Dick by swapping to Amami Shampoo and Wave Set in this 1930s advertising film.
Overview
Blonde beauty Betty isn’t making the best of herself. But by swapping to Amami Shampoo, she revitalises her hair and reignites the flames of passion in dashing beau Dick. This sprightly film - ostensibly shot by a hair-obsessed filmmaker - advises country girls to carry Amami Wave Set in their rucksacks. Meanwhile city girls who use it lend “beauty to the sombre dignity of our great cities”.
As is made clear by this film, 1930s women were encouraged to wash their hair just once a week. Other days were set aside for a wave set, while “Friday night is Amami night”. Look out for a brief early appearance by roguish Terry-Thomas as a louche ladies' man.
Related
Dolly Put the Kettle On Dolly Put the Kettle On
Advert 1947 2 mins
A spurned doll turns knife-wielding femme fatale when she doesn't get her teddy bear, in this cartoon cinema ad for tea
Domestic Help Domestic Help
Advert 1952 2 mins
A cup of Horlicks helps a struggling husband bring home the bacon in this 1950s advert.
Ask My Mum Ask My Mum
Advert 1940 3 mins
Snow White wouldn’t look like Snow White without her special washing powder.
Eldorado Ice Cream Ad; Beautiful Women Eldorado Ice Cream Ad; Beautiful Women
Advert 1937 1 mins Silent
An ice cream a day keeps the wrinkles away…
The Clue of the Gleaming Hair (Eve Shampoo Advert) The Clue of the Gleaming Hair (Eve Shampoo Advert)
Advert 1937 6 mins Silent
Luscious hair solves a mysterious disappearance.
Fairy Liquid - Nanette Newman Fairy Liquid - Nanette Newman
Advert 1980 1 mins
Stepford wife Nanette Newman becomes the face of mild green Fairy Liquid in this iconic advert.
Khichdi Khichdi
Animation & Artists Moving Image 2023 16 mins
The interwoven stories of four best friends who reunite in the UK, thirty-five years after training together as nurses during their teens in Ferozepur, Punjab.
Dr XYZ: A Medical Drag Transthology Dr XYZ: A Medical Drag Transthology
2023 15 mins
A satirical take on the healthcare service announcements of the 1960s and 70s.
Every Moment Counts Every Moment Counts
Animation & Artists Moving Image 2023 9 mins
A short animation that offers a window into the world of children’s palliative care.
Police Story: Panel Discussion Police Story: Panel Discussion
Inside Film 2024 24 mins
Panel discussion on Jackie Chan's 1985 action classic Police Story, with Chase Armitage, Sam Mak and Jadey Duffield.
China O'Brien: The Reunion China O'Brien: The Reunion
Documentary 2024 60 mins
Cynthia Rothrock, Richard Norton and Keith Cooke reunite three decades on from the groundbreaking martial arts classic.
Women in Action Panel Discussion Women in Action Panel Discussion
Inside Film 2024 28 mins
Action Xtreme - the UK's leading action film studio - hosts this panel discussion with four leading women in action cinema - Soo Cole, Jo Rolison, Jadey Duffield and Ioanna Karavela.