The Yorkshire Film Archive collects, preserves, and shows film made in, or about Yorkshire. Our collections are non-fiction, dating from the 1890s to the present day, and providing a rich and visually compelling record of all aspects of lives, cultures, landscape, industries, major events and everyday activities, many of which are available to watch, free of charge, on our website.
This film is part of Free
Yorkshire Post: Sports Fan
An Olympic Games hopeful bundles into a Leeds newsagents, only to be met by a new shopkeeper from The Smoke, bemused by the Yorkshire Post.
From the collection of:
Overview
Getting favourite television personalities to help create a favourite brand was part and parcel of 1970s television advertising, and that well- established regional newspaper the Yorkshire Post chose well with Youtha Joyce and Arthur Mullard. Just establishing themselves in two popular comedy television series, ‘Man About the House’ and ‘Romany Jones’, the Londoners made the perfect couple to establish the national credentials of the Yorkshire Post.
One of 21 provincial newspapers that were founded before 1776, the Yorkshire Post has declined significantly since this advert in 1973. Although covering the largest area of all regional newspapers, it only just scraps into the top 20 for sales. Youtha Joyce was known for playing comic stereotypical wives, wonderfully and with great wit. But it is thought that a fear of being typecast contributed to the alcoholism which led to her tragic death from hepatitis in 1980, aged just 53, after years of alcoholism.
Related
Food for Thought Food for Thought
Government sponsored film 1940 5 mins
Grumpy Grandma is put in her place during wartime food demonstration
Local Trader's Gazette Local Trader's Gazette
Advert 1930 9 mins Silent Location: East Sussex
This amazing discovery shows how cinema advertising used to look in Bygone Britain - a truly nostalgic gem of a film for lovers of Britain's past
Local Cinema Advertisements - Ammanford Local Cinema Advertisements - Ammanford
Advert 1935 6 mins Silent Location: Ammanford/Rhydaman
Adverts: romancing the world – and Ammanford - with golden rings and Scandanavian meat, leather soles and coal, Eve's soap and flowers.
Local Cinema Advertisements - Port Talbot Local Cinema Advertisements - Port Talbot
Advert 1934 2 mins Silent Location: Port Talbot
The message for cinema-goers in Port Talbot, Neath and Briton Ferry is that they should shop local!
J White and Sons Ltd the Furniture Specialists Chesterfield J White and Sons Ltd the Furniture Specialists Chesterfield
Advert 1905 14 mins Silent
Step inside a local Edwardian store.
Cinema Commercial for Jewellers Cinema Commercial for Jewellers
Advert 1920 0 mins Silent Location: Frome
It don’t mean a thing if it ain’t got that bling… early silent cinema advert for a local business in Frome.
Spy Ring Spy Ring
1965 1 mins Location: Leeds
There is never a dull moment in this International Spy Game of foreign spies competing to trick their way into sixteen different embassies.
The Big Country The Big Country
Promotional 1970 16 mins Location: Newcastle upon Tyne
Tuning into the biggest consumer market for television advertising in Britain with Trident TV.
Moorhouse Lemon Cheese Moorhouse Lemon Cheese
1966 1 mins Location: Leeds
Butter, eggs, and lemons, what else could better evoke the healthiness of the countryside than this delicious traditional desert topping?
Railroader Railroader
1964 1 mins Location: Leeds
The great Western way of dog eat dog as opponents try to dynamite each other in their pursuit of what really matters in life, railways and money.
Yorkshire Post Advert Yorkshire Post Advert
1970 0 mins Location: Leeds
Headlining with the expulsion of South Africa from the Olympics in 1970, the Yorkshire Post sells itself as much more than a local paper.
Future Scientists Future Scientists
1966 1 mins Location: Leeds
With the subatomic world getting ever smaller, Waddingtons recognised that a microscope was just what was needed “for the man of the future.”
Starve Acre - Exclusive Q&A Starve Acre - Exclusive Q&A
Short interview 2024 24 mins
Daniel Kokotajlo talks to Nia Childs about Starve Acre, his folk horror about a couple digging deep into grief in the heart of the Yorkshire Dales.
Sky Peals - Exclusive Q&A Sky Peals - Exclusive Q&A
Short interview 2024 30 mins
Sky Peals director Moin Hussain and lead actor Faraz Ayub talk to Tomisin Adepeju about their magic realist drama.
Inside the Archive: The Early Films of Michael Powell Inside the Archive: The Early Films of Michael Powell
Documentary 2024 42 mins
Documentary exploring the BFI National Archive’s role in rediscovering and remastering the early films of Michael Powell.
Inside the Archive: The Riviera Revels Inside the Archive: The Riviera Revels
Short documentary 2024 12 mins
Bryony Dixon, curator of silent film at the BFI national archive, explores the origins of a series of comic travelogues, and Michael Powell's involvement in making them.
New Perspectives: Oldboy New Perspectives: Oldboy
Short documentary 2024 4 mins
Discover why Dan George of Northumbria University believes everyone should experience Oldboy at least once.
New Perspectives: Wings of Desire New Perspectives: Wings of Desire
Short documentary 2024 4 mins
Trixie Parkin-Christie of Northumbria University offers fresh insight into why Wings of Desire remains essential viewing.