This film is part of Free
RHM: Nimble: Lunch Date
An advert for the Nimble brand of slimming-friendly bread that reinforces the concept of the word ‘nimble’.
Overview
This short but effective ad consists of a single shot of a woman running down a spiral staircase, her skirt billowing up around her as though to reinforce the impression that she is, if not quite lighter than air, at least doing a fair impression - and when she meets her would-be paramour, the picture itself floats off the screen. All this is to emphasise the desirability of eating Nimble bread, whose slogan “A lighter bread that keeps you fit” neatly encapsulates its intended appeal.
Produced by Rank Hovis McDougall, Nimble was first introduced in 1956 as “the NEW starch-reduced loaf”, offering “30% more protein” and fewer calories per slice - although one reason for the latter achievement was that the slices themselves were smaller than were offered by RHM’s other brands. Its heyday came courtesy of the slimming crazes of the late 1960s and 70s, thanks to a marked increase in its advertising budget. Still manufactured today under the Hovis brand, its current marketing strategy illustrated by the fact that it’s now targeted at vegetarians and vegans.
Related
RHM Nimble: Tennis Woman RHM Nimble: Tennis Woman
Advert 1964 0 mins
An advertisement for Rank Hovis McDougall’s Nimble bread featuring a female tennis player.
Branston Pickle: Advertising Agency Branston Pickle: Advertising Agency
Advert 1957 0 mins
15 seconds isn't long, you've got to say Crosse and you've got to say Blackwell, and you've got to say Branston Pickle!
Lyons Maid Lolly Gobble Choc Bomb Lyons Maid Lolly Gobble Choc Bomb
Advert 1974 0 mins
Animated advert for the much loved strawberry ice lolly, with chocolate and sugar balls and a chocolate bar inside!
Heinz Baked Beans : Common Market Heinz Baked Beans : Common Market
Advert 1972 1 mins
In 1972 Britain entered the European common market full of beans. What could go wrong?
Shippam's Real Chicken Shippam's Real Chicken
Advert 1955 0 mins Silent
This short advert tells you that only real chickens can apply to be Shippam's chickens
Cadbury's Chocolate The Factory in a Garden Cadbury's Chocolate The Factory in a Garden
Advert 1931 3 mins Silent
A mouth-watering glimpse of the art and craft that went into making and decorating Cadbury’s chocolates in the 1930s.
Getting it Back: The Story of Cymande - Q&A Getting it Back: The Story of Cymande - Q&A
Inside Film 2024 22 mins
The director of a documentary about British funk pioneers Cymande joins the band at BFI Southbank to talk about the film.
The West Case The West Case
Action and Adventure 1923 28 mins Silent Location: Tilbury
Plotting world domination, Devil Doctor Fu-Manchu steals plans for a new aero-torpedo in this earliest surviving thrill-a-minute serial instalment.
Enter the Scala!!! Enter the Scala!!!
Inside Film 2024 16 mins
Filmmakers Jane Giles and Ali Catterall discuss their documentary Scala!!!, revisiting the legendary and inspirational cinema venue and some of the most notorious films that screened there.
Blades Blades
Drama 2023 2 mins
A group of young Black boys run into a building. One of them is about to do the unimaginable.
We Collide We Collide
Romance 2023 2 mins
A queercore romance - a visceral and immersive exploration of the power of the mosh pit and finding love in the most unlikely of places.
Smith Smith
Charity appeal 1939 10 mins
Long thought lost, this Powell-directed promotional short for a veteran’s charity was only rediscovered in 2003.