The Box is a major cultural and heritage attraction and archive, which opened in Plymouth’s city centre in September 2020. Its collection, formally the South West Film and Television Archive (SWFTA), is the regional film archive for the South West of England, comprising the combined programme libraries of Westward Television and Television South West (TSW). It also includes a significant number of donated film collections dating back to the early 1890s.
This film is part of Free
Ladybird' Children's Clothing Company Closure
Ladybird is best, the 20th century's leading children’s brand
In partnership with:
Overview
This film shows work at the ‘Ladybird’ factory based in Plymouth which is soon to close adding to the thousand or so job losses to the South West’s textile industry. Ladybird’s founder, Johannes George Pasold established a knitting and weaving company in Czechoslovakia, producing children’s clothing for the post-war baby boom. Brought to the UK in 1938 by Eric Pasold, the company was aided by a large purchase order from Woolworth’s with whom the brand became synonymous.
The Pasold garments were originally under the brand name ‘White Bear’ the logo similar to that of Glacier Mints, only the UK initially had the Ladybird icon. The Ladybird brand became the most iconic brand of the 20th Century. It bridged the gap between stylish and practical with an attention to sizing never before seen and wartime drab clothes became a thing of the past. Ladybird are credited with the invention of the T-shirt. During the 1980s Woolworths helped to shape the brand into the most affordable high quality children’s clothing brand on the high street, however with Woolworth’s demise in 2009, Ladybird is now part of the UK’s largest online home shopping business ‘Shop Direct’.
Related
Caefelin Laundry, Llangollen Caefelin Laundry, Llangollen
Home movie 1937 20 mins Silent Location: Llangollen
Nellie Boote's laundry in Market Street in operation, the women dashing away with all manner of smoothing irons as clothes are sorted, mended, washed, ironed and sorted again.
For Sheer Perfection For Sheer Perfection
Documentary 1965 24 mins Location: Langley Mill
A mile of yarn and a million loops to make one stocking: the culmination of a four hundred year old craft.
Paper Fashion Paper Fashion
News 1967 6 mins Location: Newcastle upon Tyne
Fashion doesnt grow on treesor does it! Tyne Tees TV was bang on-trend with this brilliant news feature on the hip 1960s cult for a disposable age - paper fashion.
Fancy Yarn Production Fancy Yarn Production
Industry sponsored film 1971 23 mins Location: Greengates
Twisted yarns and empty spindles, everything from Bouclé to Slub yarn, from beginning to end, and all, in the end, displayed on a ‘normal’ model in typical 1970s fashion.
Working to a Pattern Working to a Pattern
Documentary 1980 32 mins
Rag trade revival or sweatshops? In the back streets of Brick Lane, Bangladeshi machinists sew 70s fashions
Winter Fashions have been Modelled in a Park in Exmouth Winter Fashions have been Modelled in a Park in Exmouth
Current affairs 1977 2 mins Silent Location: Exmouth
Wearing Fur gets Hairy
Dingles of Plymouth Dingles of Plymouth
Advert 1960 1 mins Location: Plymouth
A charming regional commercial for Plymouth’s best loved department store.
Millbay Laundry Millbay Laundry
Advert 1960 0 mins Location: Plymouth
Help keep your relationship on track by outsourcing your laundry!
Comely Caviar Comely Caviar
Current affairs 1984 1 mins Location: Plymouth
Reporter tests the theory of caviar heightening libido.
Model Clipper Sailor Model Clipper Sailor
Current affairs 1965 2 mins Location: Plymouth
Former shipwright turns his talents to model-making.
Field Gun Practice at HMNB Devonport Field Gun Practice at HMNB Devonport
Current affairs 1962 2 mins Location: Plymouth
Gunboat Crews practise the Royal Navy’s field gun drill in preparation for competition.
Last Cooper Last Cooper
Current affairs 1967 5 mins Location: Plymouth
The last apprenticed cooper in the Royal Navy’s Royal William Victualling Yard undergoes a trusso, an ancient rite of passage.
Getting it Back: The Story of Cymande - Q&A Getting it Back: The Story of Cymande - Q&A
Inside Film 2024 22 mins
The director of a documentary about British funk pioneers Cymande joins the band at BFI Southbank to talk about the film.
The West Case The West Case
Action and Adventure 1923 28 mins Silent Location: Tilbury
Plotting world domination, Devil Doctor Fu-Manchu steals plans for a new aero-torpedo in this earliest surviving thrill-a-minute serial instalment.
Enter the Scala!!! Enter the Scala!!!
Inside Film 2024 16 mins
Filmmakers Jane Giles and Ali Catterall discuss their documentary Scala!!!, revisiting the legendary and inspirational cinema venue and some of the most notorious films that screened there.
Smith Smith
Charity appeal 1939 10 mins
Long thought lost, this Powell-directed promotional short for a veteran’s charity was only rediscovered in 2003.
An Airman's Letter to His Mother An Airman's Letter to His Mother
Documentary 1941 6 mins
A poignant, stirring letter from a recently deceased pilot to his mother is read by John Gielgud.
The NHS75 Celebration The NHS75 Celebration
Short documentary 2023 3 mins
Former Bristol Poet Laureate, Miles Chambers reads a poem specially commissioned for the 75th anniversary of the NHS.