This film is part of Free

Video Player is loading.

Current Time 0:00

Duration 0:00

Loaded: 0%

Stream Type LIVE

Remaining Time 0:00

Title of error

See Help

Every Man His Own Housewife (Persil Advert)

This propaganda advert encourages housewives to use Persil, the powder that gives “longer life to your linens”.

Advert 1940 3 mins Silent

Overview

Technicolor was a godsend for washing powder manufacturers keen to show their product to its best advantage. This cinema commercial features comedy monologuist Oliver Wakefield, famous on the variety circuit as ‘The Voice of Inexperience’, delivering his upper-class patter to sell Persil.

Genres

Advert

Country

United Kingdom

Language

No Dialogue with English subtitles

Subjects

Advertising

Watch for free

Bee Wise! Bee Wise!

Advert 1946 5 mins Silent

Pun-filled cartoon cinema ad for radios

Watch for free

The Warning (Gibbs S.R. Toothpaste) The Warning (Gibbs S.R. Toothpaste)

Advert 1941 5 mins

An amazingly complex cinema ad, disguised as a trailer for a film that never existed

Watch for free

Symphony in Colour (Persil Advert) Symphony in Colour (Persil Advert)

Advert 1942 5 mins

Super soft-sell Persil ad, in the guise of a lush Technicolor essay on colour itself.

Watch for free

Music Hath Charms Music Hath Charms

Advert 1935 4 mins

Pratfalls galore in rib-tickling commercial for Bush radios.

Watch for free

Let's Ask the Ladies Let's Ask the Ladies

Musical 1937 23 mins

A Co-op window dresser dreams of his mannequins coming to life in this musical fashion fantasy.

Watch for free

Murder in the Air Murder in the Air

Advert 1935 4 mins Silent

“There is nothing you can beat about the Bush”: the wireless wows in this stylish ad for Bush Radio.

Watch for free

Layla - Exclusive Q&A Layla - Exclusive Q&A

Short interview 2025 27 mins

Writer, director and performer Amrou Al-Kadhi talks to Rico Johnson-Sinclair about their debut feature.

Watch for free

All We Imagine As Light - Exclusive Q&A All We Imagine As Light - Exclusive Q&A

Short interview 2025 28 mins

Payal Kapadia discusses her Cannes prize-winning and Bafta-nominated drama with Ashanti Omkar.

Watch for free

Khichdi Khichdi

Animation & Artists Moving Image 2023 16 mins

The interwoven stories of four best friends who reunite in the UK, thirty-five years after training together as nurses during their teens in Ferozepur, Punjab.