The South West Film and Television Archive (SWFTA) is the regional film archive for the South West of England. Established in 1993, SWFTA's core collection comprises of the combined programme libraries of Westward Television and TSW (Television South West). The archive also cares for a significant number of donated film collections, both amateur and professional, dating back to the early 1900s.
This film is part of Free
Daz with the Blue Whitener
Mrs Cross takes the Daz test but what will the outcome be?
Advert 1967 2 mins
From the collection of:
Brand X or Daz? Mrs Cross of course chooses Daz for producing whiter than white whites and as if to make a point, the church bell chimes in the background! This is a commercial from the regions filmed by Television Wales and West (TWW) in a mid-Devon town. The television company held the franchise for South Wales and West of England region and broadcast from 1958 to 1968. This was part of half-hour programme of adverts that they broadcast weekly.
Powers of Persuasion
Rudge-Whitworth - Britain's Best Bicycle
Advert 1902 1 mins Silent
A gentleman cyclist learns the error of his ways in one of the earliest surviving British film advertisements.
Sam Goes Shopping
Advert 1939 6 mins
Stanley Holloway recounts the exploits of Sam Small, whose wife sends him shopping for... what was it again?
Sketchbook of Fashion (Knights Castile Advert)
Advert 1940 2 mins
The key word in the book of fashion is simplicity
Little Miss Muddlehead (Rinso Advert)
Advert 1943 2 mins
Use Rinso and help defeat Hitler! Soap brand Rinso deploys some savvy wartime advertising.
Close-ups of the Stars
Advert 1946 6 mins
A triple bill of glamour courtesy of Lux toilet soap.
Guinness - Plinths
Advert 1976 1 mins
Pete and Dud prove to be stout football fans in this Guinness commercial recalling a great sporting moment - however fleeting.
Current affairs 1977 13 mins Location: Bath
A special report looks into the preparations for the Queen’s Silver Jubilee and her subsequent tour of the South West.
Non-Fiction 1935 3 mins Silent Location: Devon
Talented women become mistresses of the skies.
One Per Cent of Us - One in a Hundred
News 1986 52 mins Location: Plymouth
This documentary charts the progress and challenges of disabled people living in the community.
One Per Cent of Us - Children No More
News 1976 45 mins Location: Plymouth
The TV cameras return to Downham School to see what has changed for disabled children since 1966.
Clothes to Please
News 1963 1 mins Location: Devon
Responses to questions about dressing to please are of their day.
News 1970 2 mins Location: Devon
School pupils are quizzed about smoking.
Torture and Pleasure
Current affairs 1980 5 mins Location: Thurlestone
Gerald Haycock embarks on a torture and pleasure weekend and goes from reward-based hard exercise to eating and drinking.
Current affairs 1968 4 mins Location: Nettlecombe
Estate once owned by the father of King Harold, Godwin has never been bought or sold.
Charm Hostess and Mannequin School
Current affairs 1965 6 mins Location: Exeter
Women are put through their deportment paces and all in the name of etiquette.
Current affairs 1969 3 mins Location: Perranporth
Andy Price checks out how to make your own surfboard.
Hafod-y-Ddôl Grammar School, Nantyglo: sports, science and snow
Home movie 1960 8 mins Silent Location: Nantyglo
The sun shines on the school sports, ensuring good trade for the ice-cream vendor; in winter it makes the snow that halts train and car sparkle.
Whirlwinds at RAF St Mawgan
Current affairs 1962 3 mins Location: St Mawgan
RAF 22 Squadron provides air-sea rescue for the South West with new HAR 10 Whirlwind helicopters.