This film is part of Free
National Milk Cocoa
Drinking chocolate flashes before your eyes and makes an offer you can't refuse
Overview
Food Flashes were short and punchy films produced by the Ministry of Food to share information with the cinema-going public. Key facts were communicated in a succinct and snappy fashion in the hope that the advice would be efficiently absorbed by viewers. The short length and exclusive use of dramatic text make this a somewhat atypical but nonetheless engaging Food Flash. It aimed to promote a nationwide campaign which offered a cup of milk cocoa in the workplace to all young people under 21.
This government film is a public record, preserved and presented by the BFI National Archive on behalf of The National Archives, home to more than 1,000 years of British history.
Related
Green Cross Code - He's Great Green Cross Code - He's Great
Public Information Filler 1976 0 mins
David Prowse (the frame of Darth Vader) appears as the iconic Green Cross Code Man, heaping praise on a young GXC expert.
Coughs and Sneezes Coughs and Sneezes
Public Information Filler 1945 1 mins
One of Richard Massingham’s most famous public information films, which lead to the ubiquitous mantra: "Coughs and Sneezes Spread Diseases".
I Am a Litter Basket I Am a Litter Basket
Public Information Filler 1959 6 mins
A heartfelt cry on behalf of the world's litter-baskets.
Charley's Black Magic Charley's Black Magic
Animation & Artists Moving Image 1949 9 mins
Cartoon propaganda short sweetens the pill of post-war coal prices by promising jam tomorrow
Lonely Water Lonely Water
1973 2 mins
Terrifying public information film presenting the horrific consequences of playing in or near rivers, ponds and other water hazards.
Morecambe and Wise - Be Wise Don't Drink and Drive Morecambe and Wise - Be Wise Don't Drink and Drive
Public Information Filler 1963 1 mins
Ernie tells Eric to ‘be wise’ and not drive home after their Christmas party
Police Story: Panel Discussion Police Story: Panel Discussion
Inside Film 2024 24 mins
Panel discussion on Jackie Chan's 1985 action classic Police Story, with Chase Armitage, Sam Mak and Jadey Duffield.
China O'Brien: The Reunion China O'Brien: The Reunion
Documentary 2024 60 mins
Cynthia Rothrock, Richard Norton and Keith Cooke reunite three decades on from the groundbreaking martial arts classic.
Women in Action Panel Discussion Women in Action Panel Discussion
Inside Film 2024 28 mins
Action Xtreme - the UK's leading action film studio - hosts this panel discussion with four leading women in action cinema - Soo Cole, Jo Rolison, Jadey Duffield and Ioanna Karavela.
Starve Acre - Exclusive Q&A Starve Acre - Exclusive Q&A
Short interview 2024 24 mins
Daniel Kokotajlo talks to Nia Childs about Starve Acre, his folk horror about a couple digging deep into grief in the heart of the Yorkshire Dales.
Sky Peals - Exclusive Q&A Sky Peals - Exclusive Q&A
Short interview 2024 30 mins
Sky Peals director Moin Hussain and lead actor Faraz Ayub talk to Tomisin Adepeju about their magic realist drama.
Inside the Archive: The Early Films of Michael Powell Inside the Archive: The Early Films of Michael Powell
Documentary 2024 42 mins
Documentary exploring the BFI National Archive’s role in rediscovering and remastering the early films of Michael Powell.