This film is part of Free
Your Very Good Health
Long before the ‘Charley Says’ campaign of the 1970s and ‘80s, another cartoon Charley was used to demystify the newly created NHS.
Animation & Artists Moving Image 1948 9 mins
Long before the ‘Charley Says’ campaign of the 1970s and ‘80s, another cartoon Charley was used to explain the post-war Labour government's new legislative reforms. In this film Charley demystifies the new state-funded National Health Service, detailing the benefits a free-at -point-of-delivery health service will offer to everyone in England.
Endowed with an average man-on-the-street's everyday charm and armed with cheeky ripostes to authoritative commentary, the cartoon character designed by Joy Batchelor became the familiar face of official post-war propaganda, serving to anticipate and, it was hoped, overcome the British public's characteristic scepticism about government-imposed changes.
NHS on Film
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Women are put through their deportment paces and all in the name of etiquette.
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