This film is part of Free
VE/VJ Don't Waste Bread
Crumbs! Victory celebrations give way to postwar austerity as shortages leave countries short of dough in more ways than one
Overview
The low-carb option proved a necessity rather than a diet trend after WWII. This 'food flash' - a short government-sponsored message interspersed in the cinema programme - was an early sign of ongoing shortages in the postwar period. The introduction of rationing for bread on 21 July 1946 was a bitter pill to swallow, since it was one of the few commodities that escaped rationing even during the height of war. The ration was lifted in 1948.
This government film is a public record, preserved and presented by the BFI National Archive on behalf of The National Archives, home to more than 1,000 years of British history.
Related
Victory Parade Victory Parade
Documentary 1946 21 mins
Soldiers from the far reaches of the British Empire arrive in London to take part in the official commemoration of the end of war in Europe.
V.E. Celebrations at Newport May 1945 V.E. Celebrations at Newport May 1945
Amateur film 1945 9 mins Silent Location: Newport/Casnewydd
Beautifully presented production from The Newport and District Amateur Film Society which gives a real flavour of city celebrations on Victory in Europe Day (8th May 1945).
Bombed Out Bombed Out
Amateur film 1945 9 mins Silent Location: Southwark
Step into the aftermath of a WWII bombing raid in south London in this startling amateur film.
VJ Days VJ Days
Amateur film 1945 5 mins Silent Location: Aspley Guise
A Bedfordshire village celebrates Allied victory in the Pacific with a street party, captured in full colour by amateur filmmaker and Aspley Guise resident A.R. Sinfield.
Hull Victory Celebrations Hull Victory Celebrations
Non-Fiction 1945 40 mins Silent Location: Kingston upon Hull
After nearly six years at war the people of Hull show their relief and joy through dancing, children’s parties and other celebrations seen here breaking out all across the city.
VE Day Celebrations, Stratford VE Day Celebrations, Stratford
Amateur film 1945 2 mins Silent Location: Woodford
Jubilant crowds gather to celebrate VE Day and the end of the war in Europe. Banners are raised above bomb damaged streets and buildings.
Starve Acre - Exclusive Q&A Starve Acre - Exclusive Q&A
Short interview 2024 24 mins
Daniel Kokotajlo talks to Nia Childs about Starve Acre, his folk horror about a couple digging deep into grief in the heart of the Yorkshire Dales.
Sky Peals - Exclusive Q&A Sky Peals - Exclusive Q&A
Short interview 2024 30 mins
Sky Peals director Moin Hussain and lead actor Faraz Ayub talk to Tomisin Adepeju about their magic realist drama.
Inside the Archive: The Early Films of Michael Powell Inside the Archive: The Early Films of Michael Powell
Documentary 2024 42 mins
Documentary exploring the BFI National Archive’s role in rediscovering and remastering the early films of Michael Powell.
Inside the Archive: The Riviera Revels Inside the Archive: The Riviera Revels
Short documentary 2024 12 mins
Bryony Dixon, curator of silent film at the BFI national archive, explores the origins of a series of comic travelogues, and Michael Powell's involvement in making them.
New Perspectives: Oldboy New Perspectives: Oldboy
Short documentary 2024 4 mins
Discover why Dan George of Northumbria University believes everyone should experience Oldboy at least once.
New Perspectives: Wings of Desire New Perspectives: Wings of Desire
Short documentary 2024 4 mins
Trixie Parkin-Christie of Northumbria University offers fresh insight into why Wings of Desire remains essential viewing.