This film is part of Free
VE/VJ Don't Waste Bread
Crumbs! Victory celebrations give way to postwar austerity as shortages leave countries short of dough in more ways than one
Public Information Filler 1945
Overview
The low-carb option proved a necessity rather than a diet trend after WWII. This 'food flash' - a short government-sponsored message interspersed in the cinema programme - was an early sign of ongoing shortages in the postwar period. The introduction of rationing for bread on 21 July 1946 was a bitter pill to swallow, since it was one of the few commodities that escaped rationing even during the height of war. The ration was lifted in 1948.
This government film is a public record, preserved and presented by the BFI National Archive on behalf of The National Archives, home to more than 1,000 years of British history.
Subjects
Related
VE Day
Victory Parade Victory Parade
Documentary 1946 21 mins
Soldiers from the far reaches of the British Empire arrive in London to take part in the official commemoration of the end of war in Europe.
V.E. Celebrations at Newport May 1945 V.E. Celebrations at Newport May 1945
Amateur film 1945 9 mins Silent Location: Newport/Casnewydd
Beautifully presented production from The Newport and District Amateur Film Society which gives a real flavour of city celebrations on Victory in Europe Day (8th May 1945).
Bombed Out Bombed Out
Amateur film 1945 9 mins Silent Location: Southwark
Step into the aftermath of a WWII bombing raid in south London in this startling amateur film.
VJ Days VJ Days
Amateur film 1945 5 mins Silent Location: Aspley Guise
A Bedfordshire village celebrates Allied victory in the Pacific with a street party, captured in full colour by amateur filmmaker and Aspley Guise resident A.R. Sinfield.
Hull Victory Celebrations Hull Victory Celebrations
Non-Fiction 1945 40 mins Silent Location: Kingston upon Hull
After nearly six years at war the people of Hull show their relief and joy through dancing, children’s parties and other celebrations seen here breaking out all across the city.
VE Day Celebrations, Stratford VE Day Celebrations, Stratford
Amateur film 1945 2 mins Silent Location: Woodford
Jubilant crowds gather to celebrate VE Day and the end of the war in Europe. Banners are raised above bomb damaged streets and buildings.
New
Stray Dogs Come Out at Night Stray Dogs Come Out at Night
Drama 2020 11 mins
Having left home to work with his uncle, Iqbal finds himself unable to return because what he is running from is not confined to the city.
Wig Wig
Drama 2019 26 mins
Arkita believes herself to be be modern, liberal and independent. An unprecedented encounter with a transgender sex worker questions her beliefs.
Meow or Never Meow or Never
Animation & Artists Moving Image 2020 10 mins
In a madcap musical, a 'cat'-stronaut travels the galaxy looking for the meaning of life and encounters a space pup eager to help.
#WeAreHere #WeAreHere
Short documentary 2021 4 mins
A South Asian gaze on representation, inequality and discrimination in UK film and TV, set against the backdrop of the casting room.
I Choose I Choose
Drama 2020 11 mins
A young mother takes the biggest risk of her life when she makes a choice.
Vest Vest
Drama 2020 12 mins
A fostered little boy runs away from home to potentially dire consequences.