This film is part of Free
Mrs. Mopp Asks Why
In the national Interest - and your own - make clothes last longer!
Overview
Mrs Mopp, famed from the radio series It's That Man Again, receives advice about clothing care in wartime in this public information film. Entering the Housewives Advice Bureau she explains that she's having problems with her woollens and holds up a pair of shrunken long johns. Perhaps it's the water, the powder or the drying? The advisor shows Mrs Mopp how it should be done using a jumper as an example and - getting in some product placement - highlighting that Persil washing powder contains "the amazing oxygen washer for the whitest wash".
Related
Bampton Shows the Way Bampton Shows the Way
Government sponsored film 1941 18 mins Location: Bampton
Patriotic tale of a Devon village winning the war with carrot Christmas cake and granny's favourite recipe.
Another Little Drop... Another Little Drop...
Advert 1942 2 mins
National Flour at the ready: peppy WWII cookery short sponsored by Vim.
Abcd of Health Abcd of Health
Instructional film/TV programme 1942 9 mins
Healthy eating advice goes down easy in this fun public information film.
Wicked Witch (Rinso Advert) Wicked Witch (Rinso Advert)
Advert 1942 2 mins
Only a witch would be wicked enough to help Hitler on washing day, warns this fun wartime soap powder ad.
Make-do-and-mend Make-do-and-mend
Animation & Artists Moving Image 1945 1 mins
A wartime family look on in amazement as their old clothes offer useful advice on how to make their clothing coupons go further.
Potatoes Potatoes
Government sponsored film 1940 6 mins
Austerity Britain reaches for the humble spud in this earnest wartime cookery film.
Getting it Back: The Story of Cymande - Q&A Getting it Back: The Story of Cymande - Q&A
Inside Film 2024 22 mins
The director of a documentary about British funk pioneers Cymande joins the band at BFI Southbank to talk about the film.
The West Case The West Case
Action and Adventure 1923 28 mins Silent Location: Tilbury
Plotting world domination, Devil Doctor Fu-Manchu steals plans for a new aero-torpedo in this earliest surviving thrill-a-minute serial instalment.
Enter the Scala!!! Enter the Scala!!!
Inside Film 2024 16 mins
Filmmakers Jane Giles and Ali Catterall discuss their documentary Scala!!!, revisiting the legendary and inspirational cinema venue and some of the most notorious films that screened there.
Blades Blades
Drama 2023 2 mins
A group of young Black boys run into a building. One of them is about to do the unimaginable.
We Collide We Collide
Romance 2023 2 mins
A queercore romance - a visceral and immersive exploration of the power of the mosh pit and finding love in the most unlikely of places.
Smith Smith
Charity appeal 1939 10 mins
Long thought lost, this Powell-directed promotional short for a veteran’s charity was only rediscovered in 2003.