This film is part of Free


This enjoyable 1930s info-mercial shows how you can furnish your home -and have that dream kitchen - by using the PIMCO easy payment plan

Advert 1930 10 mins Silent

From the collection of:

Logo for Wessex Film and Sound Archive


Mrs Wise sits in her nicely furnished sitting room playing a piano. A visiting lady friend remarks at Mrs Wise's lovely furnishings and décor. They both go on a tour around the house, showing off the bedroom and also Mrs Wise's frocks. Moving to the kitchen, the friend is amazed at all the gadgets and mod-cons on show before asking how Mrs Wise and her husband can pay for all these things. Mrs Wise explains the PIMCO easy payment plan with detailed close-ups of her payment books.

The Portsea Island Mutual Co-operative Society's first shop opened in Charles Street in 1873. A larger site was acquired in Fratton Road and a central grocery and drapery were opened in 1883. In the early 1930s a site opposite the old premises was developed before it was destroyed by fire in 1934. Co-operative House, which was built on the site in 1937. It was destroyed by bombing in 1941 and rebuilt after the war. The 1950s saw neighbouring co-operatives transferred to PIMCO while closer links were established with other regional societies in the 1980s. By 2009 there were 120 Co-op Community stores spread across the region, covering Hampshire, the Isle of Wight, Sussex and parts of Dorset and Wiltshire.