This film is part of Free
Guinness - Cycle Race (Version 1)
Ah, those were the days when competitive racing and a pint of stout went hand-in-hand.
Overview
A compelling television advert that puts the viewer in the position of an elite cyclist, rewarding themselves for a good race with a refreshing Guinness. The message is simple and soothing – “You’ve earned that Guinness” – but the style of this advert is fast and tense, particularly the cyclist’s-eye-view as the bike pushes through the crowd.
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