This film is part of Free

Bradford Laundry, Meat, and Coal Adverts

Meeting the everyday basic needs of the locals: keeping the family clean, warm and well fed.

Advert 2 mins Silent

From the collection of:

Logo for Yorkshire Film Archive

Overview

What do advertisements tell us about the lifestyle of their times? Well, here is evidence of the importance of the local laundry and coal merchant, and of the family butcher, in between the world wars. These animated ads from Bradford also tell us something about life at home, with the gender division in roles, and the labour-saving appeal of a communal laundry providing freedom from domestic drudgery.

This film originated with Mr Spink who owned a cinema in Yeadon, West Yorkshire. It isn’t known who made this film, very possibly Youngers Shoppers Gazette who made similar advertisements in Bradford during this period. Information on historic local shops and services is usually hard to find, but it seems as if the Holme Top Laundry lasted at least 50 years, from 1913 to 1963 (and even had a Victorian age incarnation). Rhodes Family Butcher appears to have disappeared in the mists of time; while, according to the London Gazette, Mark Fletcher & Sons Coal Merchants was dissolved on 7th November 1929 by the two sons, Albert and Abraham Fletcher – and so the date for the advert is problematic.