This film is part of Free

Beef and Sheep in the South-west

The grasslands of south-west England are made rich and fertile by the application of science

Advert 1966 26 mins


This vibrant instructional film reveals the science behind the art of rearing sheep and cows, exploring ways of managing grassland intensively. The farms in Wiveliscombe in Somerset, Haytor in Devon, and Petherwin, St. Clether, Liskeard and St. Tudy in Cornwall are the image of tradition. But the lush fields are dosed with "nitro chalk" to ensure the growth of grass, the all-important feed for beef cattle and sheep - agriculture in synch with industry.

The Imperial Chemical Industries (ICI) Film Unit, which produced the film, was an enduring part of the educational and promotional work of the company, making industrial and instructional films from the 1920s to the 1980s. In 1964 ICI formed its own agricultural division, combining subsidiary companies and internal interests into a merged body and providing new impetus for films with a farming subject matter.