London’s Screen Archives enables Londoners see their past come alive on film. Managed by Film London, we are a unique network of historic film collections that cares for, collects and screens heritage film across the city. Together we preserve London’s rich film heritage from feature films to home movies, public information films, newsreels, and records of the capital’s many different industries.
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Anzora Viola Cream, Masters of the Hair
Animated advert showcasing the remarkable effects of Anzora Viola Cream, produced in London and the market leader until Brylcreem appeared.
From the collection of:
Overview
Anzora were based at 28-34 Willesden Lane, NW6 and until the arrival of Brylcreem dominated the male hair-care market. This animated advert first targets parents – “Anzora masters the hair” – with a group of schoolboys having their unruly hair slicked down by a teacher until a bald child appears. Next it features a young man, who is transformed into a suave figure by application of Anzora, which we’re told has no oil or grease and can include oil of violet for dry scalps