The North East Film Archive is one of a network of regional film archives established to collect, preserve and show film made in, or about the North East of England. Our collections are non-fiction, and date from the early 1900s to the present day, providing a rich record of life in the region over the 20th century. Many of our films are available to watch, free of charge, on our website.
This film is part of Free
The Big Country
Tuning into the biggest consumer market for television advertising in Britain with Trident TV.
From the collection of:
Overview
Today, a new North has burst out of its old shell.' Trident TV was born out of the marriage of Tyne Tees and Yorkshire in 1970. From the Borders down to the Wash, the new company promoted the spending power of millions of consumers, corralled as viewers, to sell commercial airtime to advertisers. This epic film markets a vast new grid of urban potential, from Sheffield's Park Hill flats to cavernous hypermarkets in Washington and the new towns of Peterlee and Newton Aycliffe.
The Independent Television Authority (ITA) set up Trident to deal with the problem of fairly allocating commercial airtime from a new television transmitter at Bilsdale in North Yorkshire. It was set up for the switch over to colour and straddled the catchment areas of two Independent Television companies (ITV). Tyne Tees TV benefited by gaining financial stability. A joint rate card encouraged advertisers seeking the huge markets of Yorkshire cities to place commercials on Tyne Tees TV too.
Related
Letchworth - Where it all started in 1903 Letchworth - Where it all started in 1903
Promotional 1952 10 mins Silent Location: Letchworth Garden City
1903 saw the launch of "First Garden City Ltd." and the purchase of development land near Hitchin. 50 years on, in Coronation year, Letchworth was worthy of another celebration.
New Towns in Britain New Towns in Britain
1956 14 mins Location: Harlow
An insider's guide to 1950s Harlow made for US audiences, with architect Frederick Gibberd interviewed from the top of the Lawn tower block.
Milton Keynes - A Village City Milton Keynes - A Village City
Cinemagazine 1973 8 mins Location: Milton Keynes
"The most exciting thing going on in Europe, if not the world": welcome to Milton Keynes circa 1973.
New Towns Act New Towns Act
News 1966 3 mins Location: Stevenage
Stevenage is town planning utopia, for it boasts at least 50 - yes 50! - underpasses. Like a pro, the reporter’s enthusiasm enlivens the dry subject matter. Journeying is but a joy!
Welwyn Garden City and Surrounding District Welwyn Garden City and Surrounding District
Amateur film 1957 15 mins Silent Location: Welwyn Garden City
Picturesque tour of Welwyn, England's second Garden City. A rural-urban idyll of spacious residential areas and green community spaces. A marvel of town planning design!
Charley in New Town Charley in New Town
Animation & Artists Moving Image 1948 8 mins
Charley says (no, not that one) that Britain’s new towns are great
Son of Plain - Advertising Man's Guide to Tyne Tees Television Son of Plain - Advertising Man's Guide to Tyne Tees Television
Promotional 1964 11 mins Location: Newcastle upon Tyne
Is comedian Clive Dunn the Don Draper of the British advertising world? Watch this imaginative Tyne Tees TV marketing film and decide.
Andrews Liver Salts: Little Andy Andrews Liver Salts: Little Andy
Advert 1957 1 mins Location: Newcastle upon Tyne
Little Andy takes the speedy way to sparkling good health in a zippy 50s cartoon advertisement for Andrews Liver Salts.
Military Sunday in Newcastle Military Sunday in Newcastle
Non-Fiction 1900 1 mins Location: Newcastle upon Tyne
A marching band leads the parades with the Boer War still raging
Town Moor Fair Scenes Town Moor Fair Scenes
Non-Fiction 1898 1 mins Location: Newcastle upon Tyne
All the fun of the fair in this Victorian film, made in the early years of Newcastle's famous Hoppings
Percy Hedley School Percy Hedley School
News 1970 17 mins Location: Newcastle upon Tyne
Being wheelchair users is not a barrier to these children doing slaloms or throwing javelins, gaining confidence and changing perceptions.
Never Put Off Till Tomorrow What Can be Done To-Day Never Put Off Till Tomorrow What Can be Done To-Day
Comedy 1938 6 mins Silent Location: Newcastle upon Tyne
It’s no use crying over spilt ink ... a cautionary comic office tale of calamity and dilly-dallying on Tyneside.
Getting it Back: The Story of Cymande - Q&A Getting it Back: The Story of Cymande - Q&A
Inside Film 2024 22 mins
The director of a documentary about British funk pioneers Cymande joins the band at BFI Southbank to talk about the film.
The West Case The West Case
Action and Adventure 1923 28 mins Silent Location: Tilbury
Plotting world domination, Devil Doctor Fu-Manchu steals plans for a new aero-torpedo in this earliest surviving thrill-a-minute serial instalment.
Enter the Scala!!! Enter the Scala!!!
Inside Film 2024 16 mins
Filmmakers Jane Giles and Ali Catterall discuss their documentary Scala!!!, revisiting the legendary and inspirational cinema venue and some of the most notorious films that screened there.
Smith Smith
Charity appeal 1939 10 mins
Long thought lost, this Powell-directed promotional short for a veteran’s charity was only rediscovered in 2003.
An Airman's Letter to His Mother An Airman's Letter to His Mother
Documentary 1941 6 mins
A poignant, stirring letter from a recently deceased pilot to his mother is read by John Gielgud.
The NHS75 Celebration The NHS75 Celebration
Short documentary 2023 3 mins
Former Bristol Poet Laureate, Miles Chambers reads a poem specially commissioned for the 75th anniversary of the NHS.